Two examples : (differentiation)
1. Damien Hirst - British artist.
He has taken a dramatic approach to art by performing it in a different way. He previewed the dead animals of autopsies art. This generated much discussion. This is art or isn't art? But one things can't be denied: his ability to differentiate himself and his work through a well-conceived strategy that has jolted the business world of art. Fact, he is Britain's greatest living artists.
2. Grant Achatz - award-winning chef
He described the cooking activities. His restaurant appeared in a magazine. He is the owner of the best restaurant in North America in 2011. His latest restaurant, Next, serves four menus per year, from great moments in culinary history or the future. Achatz has taken the common activity of running a restaurant and is constantly finding new ways to do it differently.